The iconic Waldorf Astoria brand is bringing its legendary hospitality and residential experience to Sarasota and St. Petersburg, Florida.
Waldorf Astoria Residences introduces a new level of luxury living to both markets, combining world-class service, timeless design, and the prestige of one of the most recognized names in global real estate.
A new era of branded condominium living is coming to the Gulf Coast.
Architecture & Artistry
The Florida Collection represents a bold leap in architectural ambition. In Miami, the brand introduces the city’s first “supertall”—a cubist skyscraper designed by Carlos Ott and Sieger Suarez, appearing as nine offset glass cubes spiraling toward the clouds. In Sarasota and Pompano Beach, the aesthetic shifts to a “Boutique Elegance,” with architecture that honors the horizon through curvilinear glass and deep, shaded terraces. With interiors helmed by masters like BAMO and Workshop/APD, the design language remains consistent: a marriage of high-concept modernism and soulful, organic textures that interact with Florida’s brilliant coastal light.
The Residential Experience
The journey home is a ceremonial retreat. Residents arrive via a private porte-cochère, transitioning into a lobby that serves as a modern gallery of light and art. Private elevators open directly into grand-scale foyers, leading to residences with 10-to-14-foot ceilings and high-performance panoramic glass. The kitchens are masterpieces of function and form, featuring custom Italian cabinetry and fully integrated Sub-Zero and Wolf suites. The primary suites are conceived as a sanctuary for the senses, with floor-to-ceiling marble walls, custom freestanding tubs, and Dornbracht fixtures—all designed to offer a “transcendental” living experience.
A Curated Lifestyle
Waldorf Astoria amenities are more than facilities; they are the anchors of a sophisticated social and wellness culture.
The Florida Footprint
The Waldorf Astoria is meticulously expanding across Florida’s most iconic skylines. From the historic heart of Downtown Miami to the serene, boutique shores of Pompano Beach and the artistic epicenter of Downtown Sarasota, each location is chosen to provide a deep sense of place while remaining a global destination in its own right.
Announced as a new jewel for Florida’s Gulf Coast, this 18-story residential tower is located at the prestigious “Five Points” intersection in downtown Sarasota. The project features 86 luxury residences and over 60,000 square feet of amenities, including a signature Peacock Alley lounge and a “garden in the sky.” Sales officially launched in early 2026, with construction expected to begin later this year. The development is designed to integrate Sarasota’s rich cultural heritage with the brand’s timeless sophistication, offering residents a walkable, urban lifestyle near Sarasota Bay.
Setting a new benchmark for the Gulf Coast, the Waldorf Astoria Residences St. Petersburg is currently under development and is projected to be the tallest building in the city upon completion. Rising 50 stories (540 feet) at 150 2nd Avenue South, this $500 million tower is a “standalone” residential project—meaning it focuses exclusively on private ownership rather than a traditional hotel model.
Poised to become Florida’s first supertall skyscraper, this 100-story architectural marvel consists of nine offset, spiraling glass cubes reaching a height of 1,049 feet. Located at 300 Biscayne Boulevard, the tower will redefine the Miami skyline and serve as the tallest residential building south of New York City. The development combines 205 luxury hotel rooms with 360 branded residences, offering 360-degree views of Biscayne Bay and the Atlantic. Construction is moving at a rapid pace, with the project serving as a anchor for Downtown Miami’s ongoing transformation.
This project marks a significant milestone as the brand’s first-ever standalone residential development, meaning it offers the signature Waldorf service without an attached hotel. Rising 28 stories along the oceanfront, the boutique tower features 92 residences designed with a “wellness-first” philosophy. Having broken ground in early 2025, the development is noted for its high-touch amenities, including a beachfront cafe, a private resident-only pool deck, and a world-class fitness center, catering to owners who seek the brand’s legendary hospitality in a more private, coastal setting.
As realtor experienced in working with both buyers and developers I understand the nuances of reservations, contract structure, construction timelines, design selections, and the details that impact long-term value. From your first presentation through customization, punch list, closing, and final delivery, professional guidance ensures your interests are protected at every stage.
The friendly staff at a new development sales center works exclusively for the builder. Having your own representation ensures that your interests are protected from the first visit to the final walkthrough.
Pro Tip: Most developers require your agent to be present during your very first visit to the sales center. Be sure to book your tour through this form so I can ensure your right to representation is protected!
Please fill the form below and we'll contact you shortly.
Q: Do I get any special perks with Hilton for owning a Waldorf Astoria residence? A: Yes. Most Florida developments offer Hilton Honors Diamond Status for the duration of your ownership. This is the highest tier in the Hilton loyalty program and includes 100% bonus points on stays, space-available room upgrades, executive lounge access, and a 48-hour room guarantee. Owners also typically receive preferred rates at Waldorf Astoria hotels worldwide.
Q: What is “Peacock Alley” and will every Florida property have one? A: Peacock Alley is the brand’s signature social heart, inspired by the grand colonnade connecting the original Waldorf and Astoria hotels in New York. All four Florida residential developments (Miami, Pompano, Sarasota, and St. Pete) feature a modern interpretation of this lounge, serving as a sophisticated space for cocktails, afternoon tea, and community gatherings.
Q: Can I rent out my unit if I am not using it? A: Policies vary by location. In Miami, residences are often sold fully finished and furnished, catering to owners who may want more flexibility. In Pompano Beach, the model is strictly residential with a minimum lease term (typically six months), specifically designed to prevent the transient “hotel feel” and maintain privacy for permanent residents.
Q: What is “standalone residential,” and how does it differ from the Miami property? A: Pompano Beach, Sarasota, and St. Petersburg are “standalone,” meaning there is no hotel on-site. You get the same “True Waldorf Service”—including 24/7 concierge, doormen, and valet—but the pool, fitness center, and lounges are exclusive to owners and their guests. The Miami tower is a mixed-use hotel/residence, which offers a more high-energy, social environment with on-site hotel dining and spa services.
Q: What kind of technology is included in the residences? A: Each new development features “Smart Home” integration. This usually includes a custom app to contact the “Director of Residences,” book spa treatments, or request your car from valet. The units are typically pre-wired for high-speed automated shading, lighting, and climate control.
Q: Are there any unique “waterfront” perks for residents? A: * Pompano Beach: Features a private marina and a resident-only yacht.
Sarasota: Offers a “Day Yacht” for resident excursions and a private golf cart service for quick trips to the bay.
St. Petersburg: Boasts a 46th-floor Sky Lounge with 360-degree views of Tampa Bay.
Standing 18 stories above Downtown Sarasota’s sparkling Bayfront district, BLVD Sarasota (540 N Tamiami Trail) represents the pinnacle of boutique coastal urban living. Designed by acclaimed architecture firm Stantec and masterfully constructed by BCBE Construction, this landmark address offers an ultra-exclusive lifestyle for discerning buyers who demand architectural distinction, privacy, and an unbeatable location. Positioned ...
Read moreEmpty Nesters in Sarasota: What Comes After the Big Family Home? In a week or two, the last suitcase gets packed for college, and the house goes quiet in a way you were not quite ready for. All summer it was chaos, with kids running in and out and noise everywhere. Then August ends, and ...
Read moreEvery cinematic mastermind needs a lair. It shouldn’t just be a place to live—it should be a statement of supreme confidence, razor-sharp design, and understated power. Nestled in the ultra-exclusive Kingfisher Estates within Waterside at Lakewood Ranch, Florida, The Oulina by luxury builder John Cannon Homes feels like it was designed for a 007 antagonist ...
Read moreTucked along the eastern shores of Roberts Bay in Sarasota, Florida’s coveted “West of Trail” corridor, Oyster Bay (often referred to as Oyster Bay Estates) stands as one of the region’s most prestigious and historic neighborhoods. Defined by century-old live oaks, sweeping banyan trees, deep sailboat waterways, and wide canopy avenues like Camino Real and ...
Read moreRecomend this to a friend, just enter their email below.
