The Savoy on Palm: A Strategic Win

Located at 401 South Palm Avenue, Savoy on Palm is one of downtown’s most sophisticated boutique buildings. I recently represented the buyers for an 8th-floor residence that offered exactly what they were looking for: privacy, luxury, and a prestigious address.

The Negotiation Strategy

The property was originally listed at $3,375,000 and had been reduced to $2,995,000. Recognizing a window of opportunity, we structured a highly competitive offer:

• Offer Price: $2,700,000 cash.
• Terms: Sold “as-is” with a 7-day right to cancel.
• Due Diligence: This window gave my buyers time to conduct a thorough inspection and confirm the liquidity of their investment funds.

After spirited negotiations, all parties reached a consensus at a final sale price of $2,800,000.

Preserving the “Ju-Ju”

In luxury real estate, the energy of a deal matters as much as the numbers. While the inspection was largely clean, a few minor repairs were identified. Although the contract was technically “as-is,” I chose to personally cover the cost of these repairs rather than risk the momentum of the deal or bring “bad ju-ju” into my clients’ new home. This gesture fostered a sense of immense goodwill; in return, the sellers graciously allowed numerous post-contract visits so my buyers could coordinate decorating and plan their desired improvements before move-in.

Palm Place: Sold Before the First Open House

Success often breeds more success. After the Savoy deal was finalized, I entered into a marketing agreement with my buyers to sell their current residence at Palm Place (755 S. Palm Ave).

The Power of Targeted Marketing

Palm Place is a hidden gem with incredible bay views, but it requires a specific marketing touch. My process was swift:

1. Professional Media: We completed high-end photography to showcase the unit’s unique vantage point.
2. The “Sarasota Perry” Network: Before the listing even hit the broad market, I circulated the new photos to a curated list of interested buyers.
3. The Result: A deal was struck after only one private showing, proving once again that the right network is the most powerful tool in real estate.

Your Vision, My Expertise

Whether you are upgrading to a boutique high-rise like Savoy on Palm or looking to maximize the value of your current downtown residence, experience is the difference between a “sold” sign and a missed opportunity.

Sarasota Perry

Founding Agent at Compass. Specializing in the curation and sale of Sarasota’s most prestigious branded residences, including The Ritz-Carlton, Waldorf Astoria, and St. Regis. With a deep commitment to white-glove service and market intelligence, I help discerning clients secure their piece of the Florida Gulf Coast’s most exclusive addresses.

Email: perry.corneau@compass.com

Website: http://www.sarasotaperry.com